Abdulgafar (Oluwatobi) Ogundipe

Creative & Data-Driven Social Media Manager

Ogun State, NG.

About

A results-oriented Social Media Manager with proven expertise in driving digital presence and engagement for diverse clients, including fashion academies, fitness brands, and real estate businesses. Leverages data-driven content strategy, audience growth tactics, and platform-specific insights across Instagram, Facebook, and LinkedIn to significantly enhance brand visibility and achieve measurable business outcomes.

Work

Self-Employed

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Freelance Social Media Manager

Remote, Remote, Nigeria

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Summary

Led comprehensive social media strategies for diverse clients across fashion, fitness, and real estate, significantly boosting engagement, visibility, and brand presence.

Highlights

Developed and executed comprehensive 3-month content calendars, publishing 3-5 weekly posts across Instagram and Facebook for diverse clients (e.g., Ebere Fashion Academy, PatFitness).

Boosted Instagram engagement by up to 60% through strategic implementation of reels, live sessions, and exclusive behind-the-scenes content, achieving a 30% increase in organic visibility for OSC College within 45 days.

Launched and optimized Google My Business (GMB) profiles for 4 local businesses, significantly improving local search visibility and organic discovery, while designing Instagram posts that averaged 2x higher organic reach.

Streamlined content creation and distribution by managing visual design (Canva), crafting engaging captions and hashtags, and scheduling posts via Meta Business Suite, developing audience personas to align content strategy with client demographics.

Certificates

ALX Virtual Assistant Certificate

ALX

Digital Marketing Fundamentals

Google

Skills

Content Strategy

Content Planning, Audience Persona Development.

Social Media Management

Instagram, Facebook, LinkedIn, Meta Business Suite.

Digital Marketing

Social Analytics, Performance Insights, Google My Business (GMB), Search Visibility.

Content Creation

Canva, Adobe Express, Visual Design, Copywriting, Hashtag Strategy.

Client Management

Client Communication, Reporting.

Brand Storytelling

Branding, Narrative Development.

UI/UX Design Fundamentals

User Interface, User Experience.